Execution roadmap sample
Home-Energy Subsidy Concierge
A service that helps French homeowners check eligibility, prepare documents, and submit energy-subsidy applications in the correct order.
Example FounderFit profile
Distribution-led operator
- Skills and experience82/100
- Time and budget90/100
- Working style98/100
- Personal connection70/100
- Business preferences100/100
Landing-page preview
Clair landing page
Subventions énergie · France
Get your renovation subsidy paperwork right
We review your eligibility, documents, and quotes, then help you submit each step in the correct sequence.
- Prix fixeSans commission
- Dossier vérifiéAvant le dépôt
- Conseils clairsSans promesse d’accord
Votre dossier
PréparationÉligibilité · Devis · Dépôt
On vérifie
Éligibilité, devis et pièces
On prépare
Une checklist dans le bon ordre
On suit
Les étapes jusqu'au dépôt
The service supports the application process. It does not promise approval or a particular grant amount.
Landing page inspiration
A decision-first conversion path
Lead with the decision
The first screen makes the offer, audience, and next step obvious before asking for any information.
Show the work
A visible application preview turns an abstract promise into a service someone can picture using.
Set a clear boundary
The page says exactly what is checked and avoids promising an approval or a specific grant amount.
Roadmap verdict
What the research points to
- Opportunity
- Promising as a service-first business
- Best starting market
- France
- Best first customer
- Homeowners already comparing heat-pump installers
- Main risk
- Rules vary by project and can change
- First thing to prove
- Homeowners will pay for independent paperwork support
- Estimated launch complexity
- Medium
Complete 90-day plan
Days 1-30: Choose the first grant workflow
Outcome: One subsidy application process that can be delivered manually from eligibility check through submission.
- 1
Week 1
Choose one French heat-pump pathway
- Compare three French renovation pathways by grant value, application complexity, and search demand.
- Score each pathway in the report's market-selection table and choose one for the pilot.
- Record every eligibility requirement and disqualifying condition.
Deliverable: A completed market-selection scorecard and one chosen pathway. - 2
Week 2
Map the application in the order it actually happens
- Put every step in chronological order, from eligibility check to payment follow-up.
- Assign each document to the homeowner, installer, or government portal.
- Mark every point where starting work too early can affect eligibility.
Deliverable: A tested application checklist and customer intake form. - 3
Week 3
Run the workflow with an installer
- Ask three to five French heat-pump installers for one active homeowner project.
- Process one application manually and record questions, missing documents, and rework.
- Time each step so the fee reflects real delivery effort.
Deliverable: One completed pilot file, a delay log, and a time-per-application baseline. - 4
Week 4
Decide whether the workflow is worth packaging
- Review whether the homeowner reached a valid submission without founder improvisation.
- Ask the installer and homeowner what they would pay to avoid the paperwork.
- Set one fixed fee and write three exclusions the service does not promise.
Deliverable: A service boundary, pricing decision, and go-or-no-go memo.
Continue only when
An installer can follow the checklist without the founder explaining the process.
Decision at day 30
Continue only if one pilot reaches submission, the workflow is repeatable, and at least one participant would pay for the service. Otherwise narrow the pathway or stop.
Days 31-90
Days 31-90: Test and package the service
Days 31-60
Run three to five installer pilots
Process real applications, log every delay and rework cause, and measure how long a clean submission takes.
Days 61-75
Turn pilot results into proof
Create two anonymised before-and-after application case studies and test whether the outcome justifies the fee.
Days 76-90
Package the repeatable offer
Produce the intake form, document checklist, submission tracker, fixed fee, and partner opening message.
Preview: research evidence
Energy affordability is a current EU priority
The European Commission launched its Citizens' Energy Package on 10 March 2026. It aims to lower energy bills, protect consumers, address energy poverty, and help countries put existing rules into practice.
energy.ec.europa.eu · checked 2026-07-04T01:18:44.442Z
Why it matters: This supports watching the market, not assuming demand. The first pilots must test whether homeowners will pay for independent paperwork support.
Preview: competitor comparison (2 of 4 examples)
Two services customers may compare you with
Effy
Free for homeowners
Free help with French energy-grant applications, funded through energy-saving programmes and installer partnerships.
Business model: Installer and programme partnerships
Possible opening: Some homeowners may prefer an adviser who is not connected to an installer network.
Mon Accompagnateur Renov
€2,000 to €4,000 per project
A regulated French service that guides homeowners through major renovation projects.
Business model: Customer or subsidy-funded fee
Possible opening: Its price leaves room for a lower-cost service focused specifically on paperwork and follow-up.
An opening is a hypothesis, not proof of demand. The first pilots test whether customers value independence enough to pay for it.
Preview: product plan
The first version
The first version focuses on one French renovation path. It checks eligibility, collects documents, reviews quotes, submits each step in the right order, and follows up until payment.
- Eligibility check
- Document checklist and secure upload
Preview: editable financial model
Starting assumptions
Illustrative model, not a forecast. These starting assumptions can be changed in the accompanying spreadsheet.
Preview: business model
Three ways to charge
- A fixed fee for each application
- A higher fee for complex projects that need more hands-on help
- Referral partnerships with independent installers
Preview: first-customer plan
Three public examples to qualify first
Installer partnerships are the first acquisition channel. These are three public French businesses that advertise heat-pump work and can be checked before outreach.
Abritherm
Lyon and the RhôneWhy relevant: Advertises RGE heat-pump installation and subsidy guidance across Lyon and the Rhône.
Suggested approach: Offer a low-risk pilot on one active homeowner application.
Global Confort
Nantes and nearby townsWhy relevant: Advertises RGE QualiPAC installations for homeowners and publishes a direct contact route.
Suggested approach: Offer a referral arrangement without installer exclusivity.
Chaleur du Sud
Lille metropolitan areaWhy relevant: Advertises RGE QualiPAC heat-pump work across the Lille metropolitan area.
Suggested approach: Test a paid eligibility check before the homeowner accepts a quote.
Public routes checked 16 July 2026. The paid roadmap includes the broader lead file, qualification rationale, and suggested opening messages; verify each route before outreach.
Content strategy
Bring in customers with useful search content
This is an organic search strategy, not paid advertising. Publish clear guides about MaPrimeRénov delays and rule changes, then keep a verified Google Business Profile up to date so French homeowners can find and trust the service.
- Channel
- Google Search and a Google Business Profile
- Job to do
- trust
- Cadence
- 1x/week
Start with this article
Before you sign a heat-pump quote: the documents French homeowners should check first.
Sources checked 2026-07-14
