beginr execution roadmap
B2B Wholesale Portal Setup
Configure simple self-serve B2B reorder portals for brands selling through stockists, then keep them running on a maintenance retainer.
- Category
- Agency
- Difficulty
- Moderate
- Revenue potential
- Solid
- Startup cost
- €1k
Executive summary
Selling a done-for-you EU wholesale portal setup has a clear angle: you sell the setup work, not software.
Shopify's built-in business-to-business (B2B) tools now come on the Basic, Grow, and Advanced plans. So the software is cheap and easy for small brands to get. But someone still has to set up VAT, currencies, catalogs, minimum orders, and case packs, and that part is hard.
The best way in is a fixed-price setup service for EU wholesale brands doing roughly €0.5m to €10m in wholesale, then a monthly fee to keep the catalog, tax rules, and seasonal updates current.
Your real edge is doing the EU stuff right. Pricing across countries, handling reverse-charge VAT, and setting ordering rules per stockist are all fiddly enough that brands would rather pay a specialist than send out broken invoices.
- The built-in B2B tools cost less to get now, but setting them up is still the hard part.
- The best offer is a fixed build plus a monthly retainer, not a software product.
- Your buyer runs wholesale. They want stockists to reorder on their own instead of trading emails and phone calls.
- The ceiling is that you depend on the platform, and brands eventually outgrow your setup and leave.
Unlock the full roadmap
You've seen the opening. Unlock the complete, sourced execution plan: market sizing, competitor map, MVP/PRD spec, SWOT, a 90-day roadmap, financials, and KPIs — every claim sourced — plus the print-ready PDF and a personalized investor & sales pitch deck (PDF and editable PowerPoint).
Single roadmap
- Your #1 match, in full
- Step-by-Step 90-Day GTM Blueprint
- Editable 3-Year Financial Model (XLSX)
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Questions, answered
What do you actually set up?
A self-serve reorder portal with customer-specific price lists, minimum order quantities, case-pack rules, and one-tap reorder on Shopify B2B or a cheaper wholesale app.
How do you avoid tax mistakes?
The setup is built for EU wholesale realities, including VAT number validation, reverse-charge handling, and zero-rated cross-border orders where applicable.
What happens when the brand grows?
There are limits: Shopify’s roadmap and pricing can change, and some brands will outgrow the setup and move to Plus or a real ERP. The service is designed as the fast path before that point.