Lifecycle & SMS Retention Agency

An email and SMS agency built for the EU can win by selling three things: compliance, flows written in the customer's own language, and lift you can actually measure. Sell it to brands that already have lists.

There's a real gap under the big full-service agencies. GDPR (the EU's data protection law) and ePrivacy (the EU rules for electronic communications) turn consent and double opt-in into actual operational work. And writing copy in the buyer's own language genuinely converts better on European lists.

Your ideal buyer runs their own direct-to-consumer brand, sells to repeat customers, already has subscribers, hasn't hired anyone for retention, and gets enough traffic that automated flows are worth doing. The hard part is competition. The space is packed, so you need a sharp niche (one vertical or one language) and a lift case people can see.

AI helps here because it speeds up writing copy, testing subject lines, and building segments. But the real value is still human: strategy, designing consent properly, and keeping deliverability clean.

• Lead with compliance and language, not generic retention talk.
• Charge a fixed setup fee plus a monthly fee to keep improving, and only work with lists that are already active.
• Your first clients will come from referrals, your network, and reaching out directly. SEO takes time to kick in.